The California Nursery and Floral Industry: Economic Impacts and Trends
by Hoy Carman, Professor Emeritus of Agricultural and Resource Economics in the Department of Agricultural and Resource Economics, University of California, Davis, California
Through the Specialty Crop Block Grant Program (SCBGP), CANGC has worked with the University of California Nursery and Floriculture Alliance (UCNFA) to create an online Best Management Practices Tool. In October of 2013, CDFA announced that CANGC's 2013 proposal had been funded: "Inbound Marketing and Mobile Gardening Application." This new project seeks to engage the next generation of gardeners by using mobile and inbound marketing techniques. This sort of effort is exactly why CANGC exists- to promote and protect the nursery industry. We look forward to engaging CANGC members through these grants so that together, we may support the entire industry.
As you undoubtedly noticed, CANGC has recently redesigned its entire site to provide both a fresh look and improved functionality to members. You will notice while exploring the Membership Directory that there is the ability to upload your company logo and a description about your operation or the products/services you provide. Please email us at firstname.lastname@example.org for more information on customizing your listing and with other suggestions or comments on what you’d like to see on our new site.